TSI Australia Chief Urges Sales Channel Diversification in China
While speaking at the HPA summit 2018 in Shanghai, TSI Australia's contract manufacturing division head Ross Norris urged firms operating in China to diversify their sales channels.
Obtaining the approvals and registrations required to enter China's brick-and-mortar stores can take years, which is why many overseas brands sell products through cross-border e-commerce. Norris acknowledged that cross-border e-commerce "will not go away" but urged brands to "supplement cross-border trade with domestic trade". He believes that as regulations evolve, domestic manufacturing "will be an easy route and faster route to market, and will allow people to scale up much more effectively than international manufacturing".
To read Mr. Norris' full comments please click here.